Marketplace Import & Export
What this article covers: How to import a product from a marketplace or supplier product page into Shopify by pasting a URL, including what each supported source brings across, the permission check, bulk imports, and what happens after the URL is read.

Importing products from marketplaces

Importier can import a product straight from a marketplace or supplier product page into your Shopify store. Paste a product URL and Importier reads the listing and brings across the photos, specifications, price and identifiers, then runs it through the normal import flow so you can review and publish it. Marketplace import is available on the Enterprise plan.

This feature is for migrating your own listings from other platforms and for importing products from suppliers you are authorised to resell, such as dropshipping, wholesale and print-on-demand arrangements. Before each import you confirm that you own the product or have explicit permission from the rights holder. Copying products you do not have the rights to is not permitted, and importing from Shopify storefronts (any myshopify.com store) is not supported and is blocked.

Supported sources: Amazon, eBay, AliExpress, Walmart, Etsy, and any other supplier product URL.

Before You Start

  • Marketplace import is an Enterprise plan feature.
  • Only import products you have the right to sell and list. Importier requires you to confirm this for every import (see the permission step below). This is for reselling your own approved inventory, supplier products you are authorised to sell, or your own listings, not copying another seller's catalogue.
  • Shopify storefronts cannot be imported. Any myshopify.com store URL is blocked.
  • Each imported product counts towards your plan's monthly product limit, the same as a CSV or PDF import. There is no separate marketplace cap.

How to Import (all marketplaces)

  1. Open Marketplaces in the sidebar and choose the Import tab.
  2. Select the source: Amazon, eBay, AliExpress, Walmart, Etsy, or Supplier URL.
  3. Paste the product page URL. To import several at once, switch to bulk and paste one URL per line.
  4. Tick I have permission to copy this product. The import button stays disabled until you do.
  5. Optionally set a price markup. This adds a percentage on top of the source price, and can also set the original price as the compare-at price.
  6. Select Import. Importier reads each listing and extracts the product.
  7. Check the extracted product: photos, specifications, condition (for second-hand items), and price. If the listing exposes identifiers such as MPN, UPC, EAN or GTIN, you can map one of them onto the product's SKU.
  8. Select Continue. The product moves into the standard import flow (variants, tax and currency, descriptions, enrichment, category attributes, review) and then into your Shopify store.

What Each Marketplace Brings Across

Amazon

  • URL: a product page such as https://www.amazon.com/dp/PRODUCTCODE (any Amazon country domain works, for example .com, .co.uk, .com.au).
  • Treated as new retail, so no condition is shown.
  • Imports the gallery photos, the "About this item" bullet points, the product specifications, and identifiers (UPC and the Amazon product code). Importier also detects the product category from the listing breadcrumb so it can suggest the right Shopify category.

eBay

  • URL: a listing such as https://www.ebay.com/itm/ITEMNUMBER.
  • Best suited to second-hand and pre-owned items. Importier preserves the condition.
  • Imports the listing's own photos, the full item specifics as a Specifications table, the condition grade and the seller's condition note (pinned at the top of the description), a What's Included list where present, and identifiers (MPN, UPC, EAN, GTIN, ISBN and others) that you can map onto your SKU.
  • Importier keeps the listing's stated facts as written and does not invent specifications, country of origin, weight or dimensions.

AliExpress

  • URL: an item page such as https://www.aliexpress.com/item/ITEMID.html.
  • Treated as new retail.
  • Imports the product photos, specifications, brand and price.
  • Note: AliExpress sometimes blocks automated access. If an import does not come through, wait a moment and try again. Some specifications sit behind a "view more" panel on the listing and may not all be captured; you can add any missing values during review.

Walmart

  • URL: a product page such as https://www.walmart.com/ip/Product-Name/ITEMID.
  • Treated as new retail.
  • Imports the product photos, the Specs section, and the price.

Etsy

  • URL: a listing such as https://www.etsy.com/listing/LISTINGID/....
  • Suited to handmade and boutique items.
  • Imports the listing's photos, the materials, the shop name as the brand, and the price.

Supplier URL (any other site)

  • Paste any product page URL from a supplier or brand site.
  • Importier uses a general-purpose reader, so results vary by site. If the page includes a barcode, Importier moves on to generating descriptions. If it does not, Importier takes you to the Barcode Lookup step so you can find or add one.
  • Some sites with strong bot protection may not import. If that happens, try again or use a different source.

Bulk Importing

Switch the import mode to bulk and paste one product URL per line. Importier imports them in small batches and shows progress for each. Every imported product counts towards your monthly product limit, and Importier warns you before an import would exceed it.

After Importing

Imported products flow into the same review and confirm steps as a CSV or PDF import, so you can edit titles, descriptions, pricing, variants and category attributes before anything is created in Shopify. Nothing is published to your store until you confirm. See Review: Full-Screen Bulk Editor.

Troubleshooting

  • An import did not complete: confirm the URL points to a single product page (not a search or category page), check the permission box is ticked, and try again. AliExpress and heavily protected sites may need a second attempt.
  • Photos or specifications look incomplete: this depends on what the listing exposes. You can add or correct anything in the review step before importing.

For the in-development export side, see Exporting to marketplaces.