Description Styles (7 Types)
Importier offers seven distinct description styles, each designed for different product types and industries. Choose your style under Settings in the Description Style dropdown. The style and section order are saved in your preset.
1. Standard Description
A versatile, all-purpose style that works well across nearly every product category. It opens with a compelling overview paragraph that hooks the reader, followed by clearly structured sections for key features, technical specifications, box contents, and frequently asked questions. The Standard style strikes a balance between being informative and engaging without leaning too heavily into any particular tone. It is the default choice and the one most merchants should start with before experimenting with specialised styles. The AI adapts the depth and focus of each section based on the product data available.
Section orders available: Description > Features > FAQ (default), plus 4 more combinations with Specs, Box Contents, and Warnings.
Recommended for: General merchandise, home goods, office supplies, tools, garden products, and any product category where a balanced approach works best.
2. Technical Gadget Description
Designed specifically for electronics, gadgets, tech accessories, and specification-heavy products. This style leads with the most important technical features and specifications rather than burying them below a marketing paragraph. The language is precise and factual, using industry-standard terminology that tech-savvy buyers expect. Performance metrics, compatibility information, and connectivity standards are given prominence. The AI avoids vague marketing language and instead provides concrete, measurable claims. This style also handles comparison-friendly formatting, making it easy for customers to evaluate products against alternatives.
Section orders available: Key Features > Description > FAQ, plus 3 more combinations.
Recommended for: Electronics, computers, phones, cameras, audio equipment, smart home devices, networking gear, and any product where technical specifications drive purchase decisions.
3. Emotional Storytelling Description
Ideal for lifestyle, beauty, wellness, food, and experience-driven products. This style paints a vivid picture of how the product fits into the customer's life rather than simply listing features. It opens with an aspirational narrative that connects the product to a feeling, moment, or transformation. The "About This Product" section tells a story, while "Perfect For" suggests specific use cases and occasions. Ingredient lists are presented as heroes with their individual benefits explained. The tone is warm, inviting, and personal, creating an emotional connection that drives conversion for products where the experience matters more than the specification.
Section orders available: About This Product > Ingredients > Perfect For > FAQ, plus 4 more combinations with How To Use and Try This.
Recommended for: Skincare, beauty, candles, aromatherapy, gourmet food, wellness products, gifts, and any product where the customer is buying an experience.
4. Benefits-First Bullet Points Description
Leads with the most compelling reasons to buy, formatted as scannable bullet points that busy shoppers can absorb in seconds. Each bullet opens with a bold benefit statement followed by a brief supporting explanation. This style is optimised for mobile browsing where customers scroll quickly and make snap decisions. The "Reasons to Love" section replaces a traditional features list with customer-centric benefit statements. It works especially well for products that compete on value proposition rather than technical differentiation. The AI focuses on answering "why should I buy this?" rather than "what is this?" for every bullet point.
Section orders available: Description > Reasons to Love > FAQ, plus 3 more with How To Use and Main Ingredients.
Recommended for: Fashion, accessories, impulse-buy products, gifts, trending items, subscription boxes, and any product where quick, punchy selling points outperform detailed descriptions.
5. Sensory-Rich Description
Focused on texture, taste, smell, appearance, sound, and tactile qualities. This style uses vivid, descriptive language that helps customers imagine the physical experience of interacting with the product. Every sentence is crafted to engage at least one sense. Colour descriptions go beyond basic names into evocative territory. Texture and material descriptions convey how the product feels in your hand. For food and beverage products, tasting notes and aroma profiles are front and centre. This style excels at bridging the gap between online shopping and the in-store experience where customers can touch, smell, and try products before buying.
Section orders available: Description > FAQ, plus 2 more combinations.
Recommended for: Food, beverages, wine, coffee, tea, candles, perfume, textiles, leather goods, fabrics, and any product where the sensory experience is the primary selling point.
6. Ingredient Spotlight with Scientific Backing
For skincare, supplements, health products, and anything where ingredient transparency and scientific credibility matter. This style treats each key ingredient as a mini-feature, providing the ingredient name, its concentration if known, what it does at a cellular or biochemical level, and the practical benefit the customer will notice. Clinical studies and dermatological terminology are used where appropriate to build trust and authority. The format is designed to satisfy both ingredient-conscious shoppers who read every label and casual browsers who want quick confidence that the product is backed by science.
Section orders available: Product Info > Ingredients > FAQ, plus 3 more with How to Use.
Recommended for: Skincare, serums, supplements, vitamins, hair care, dental products, medical devices, and any product where ingredient lists and scientific evidence influence purchase decisions.
7. Custom Description
Define your own section structure with 1 to 10 custom section headings. You control the section titles, their order, and the casing (Title Case or Sentence case). Each section gets a text field where you type the heading you want. Empty sections are automatically excluded from the AI prompt. This style is perfect when none of the predefined styles match your product category or when you have a very specific content structure required by your brand guidelines or marketplace. The AI generates content for each custom section using the heading as context for what to write about.
Section orders available: Defined by your custom section headings in the order you specify.
Recommended for: Niche products, highly regulated industries, brand-specific content requirements, marketplace-specific listing formats, and any situation where you need precise control over the description structure.