Expert Personas

Choose from 155+ expert personas across 30+ industries. The persona tells the AI what role to adopt when writing. Find this setting under Settings.

How Personas Work

Each persona is an industry specialist. For example:

• Dermatologist - focuses on active ingredients, skin types, and clinical benefits.
• Sommelier - describes tasting notes, regions, and food pairings.
• Automotive Mechanic - highlights compatibility, specifications, and fitment.
• Interior Designer - discusses aesthetics, materials, and styling.
• Fitness Coach - emphasises performance benefits and durability.

How Persona and Tone Interact

Persona determines what the AI talks about. Tone determines how the AI says it.

AI Temperature

The temperature slider controls creativity. Lower values (0.1-0.3) produce consistent output. Higher values (0.7-1.0) produce more varied descriptions. Default is 0.4.