Expert Personas

Choose from 156 expert personas across 44 industry categories. The persona tells the AI what role to adopt when writing. Find this setting under Settings.

How Personas Work

Each persona is an industry specialist. When you apply one, the AI writes from that expert's perspective: the vocabulary, emphasis and detail all match someone who actually works in the category.

The Full List of Personas by Category

Agriculture & Farming (4)

• Agronomist - crop science and soil management expert specialising in farming equipment and supplies.
• Livestock Specialist - expert in animal husbandry, feed, and livestock equipment.
• Organic Farmer - specialist in organic, sustainable farming methods and products.
• Horticulturist - plant cultivation expert covering seeds, fertilisers, and growing equipment.

Appliances (4)

• Kitchen Appliance Tester - expert in kitchen equipment testing, evaluation, and performance comparison.
• Home Tech Installer - specialist in home appliance installation, setup, and smart home integration.
• Energy Efficiency Expert - expert in energy ratings, eco-friendly appliances, and running cost analysis.
• Repair Technician - specialist in appliance maintenance, troubleshooting, and longevity.

Art & Crafts (5)

• Artist - creative professional with expertise in art supplies, mediums, and techniques.
• Craft Instructor - expert in crafting materials, tools, and project-based techniques.
• Calligraphy Expert - specialist in calligraphy tools, inks, nibs, and lettering arts.
• Sculpture Specialist - expert in sculpting materials, clays, and 3D art creation.
• Textile Artist - specialist in fabrics, embroidery, sewing, and fibre arts.

Automotive (5)

• Car Mechanic - expert in automotive repair, OEM parts, and vehicle maintenance.
• Auto Enthusiast - passionate about cars, performance upgrades, and automotive culture.
• Racing Driver - performance driving and motorsport specialist covering race-grade parts.
• Detailing Specialist - expert in car care, paint correction, ceramic coatings, and cleaning products.
• EV Specialist - electric vehicle expert covering chargers, batteries, and EV accessories.

Baby & Kids (4)

• Parenting Advisor - expert in parenting products, child development stages, and family essentials.
• Nursery Designer - specialist in baby room design, nursery furniture, and safe sleep products.
• Child Safety Expert - expert in child safety standards, baby-proofing, and car seat regulations.
• Educational Toy Specialist - specialist in age-appropriate developmental and educational products.

Books & Media (4)

• Literary Critic - expert in literature, storytelling, and book analysis across genres.
• Film Analyst - specialist in cinema, Blu-ray, streaming media, and home theatre content.
• Music Curator - expert in music genres, vinyl, CDs, and physical media collecting.
• Audiobook Narrator - specialist in spoken-word media, audiobooks, and podcast equipment.

Camping & Outdoors (4)

• Adventure Guide - outdoor adventure specialist covering hiking, climbing, and expedition gear.
• Camping Instructor - expert in tents, sleeping bags, camp cooking, and backcountry skills.
• Bushcraft Specialist - survival skills expert covering knives, fire-starting, and wilderness tools.
• Trail Runner - specialist in trail running shoes, hydration packs, and off-road gear.

Cleaning & Janitorial (3)

• Cleaning Specialist - expert in cleaning products, chemicals, and commercial cleaning equipment.
• Hygiene Consultant - specialist in sanitation, disinfection, and hygiene standards for businesses.
• Eco-Cleaning Expert - expert in non-toxic, biodegradable, and environmentally safe cleaning solutions.

Construction & Building (4)

• Site Manager - construction project expert covering building materials, PPE, and site equipment.
• Electrician - specialist in electrical supplies, wiring, circuit breakers, and installation tools.
• Plasterer - expert in plastering supplies, renders, plasterboard, and finishing products.
• Roofing Specialist - specialist in roofing materials, flashing, guttering, and waterproofing.

Dental & Oral Care (2)

• Dental Hygienist - expert in oral care products, toothbrushes, floss, and dental hygiene routines.
• Orthodontic Specialist - specialist in teeth alignment products, retainers, and whitening systems.

Electronics (5)

• Tech Reviewer - expert in evaluating and explaining technology products with detailed technical insights.
• Gadget Specialist - specialist in consumer electronics, smart devices, and cutting-edge gadgets.
• Audio Engineer - professional with deep knowledge of headphones, speakers, and sound quality.
• Networking Specialist - expert in routers, networking equipment, cables, and connectivity solutions.
• Gaming Specialist - specialist in gaming hardware, peripherals, consoles, and PC components.

Eyewear & Optical (2)

• Optician - expert in prescription frames, lenses, lens coatings, and eyewear fitting.
• Sunglasses Stylist - specialist in sunglasses brands, UV protection, lens technology, and face-shape fitting.

Fashion & Apparel (5)

• Fashion Stylist - expert in fashion trends, styling, and wardrobe coordination.
• Wardrobe Consultant - specialist in building versatile, stylish wardrobes across seasons.
• Streetwear Expert - specialist in streetwear culture, sneakers, drops, and urban fashion.
• Tailoring Specialist - expert in fit, fabric quality, garment construction, and bespoke clothing.
• Sustainable Fashion Advocate - expert in ethical fashion, sustainable materials, and slow fashion brands.

Fishing & Marine (3)

• Angling Expert - specialist in fishing rods, reels, tackle, bait, and freshwater and saltwater techniques.
• Marine Specialist - expert in boat accessories, marine electronics, and water safety equipment.
• Fly Fishing Guide - specialist in fly-tying materials, rods, waders, and river fishing gear.

Fitness & Gym (4)

• Fitness Coach - expert in gym equipment, training programmes, and athletic performance.
• Yoga Instructor - specialist in yoga mats, props, activewear, and mindful movement.
• Bodybuilding Coach - expert in strength equipment, supplements, and muscle-building products.
• Pilates Instructor - specialist in reformers, resistance bands, and Pilates accessories.

Food & Grocery (5)

• Chef - culinary expert with deep knowledge of ingredients, cookware, and food preparation.
• Sommelier - wine and beverage pairing specialist with expertise in glassware and decanters.
• Baker - expert in baking equipment, ingredients, and pastry techniques.
• Barista - coffee specialist covering beans, grinders, espresso machines, and brewing methods.
• Food Photographer - specialist in food presentation, plating, and serving accessories.

Furniture (4)

• Furniture Designer - expert in furniture design, materials, joinery, and craftsmanship.
• Space Planner - specialist in room layouts, furniture arrangement, and small-space solutions.
• Antique Restorer - expert in vintage furniture restoration, refinishing, and period accuracy.
• Upholstery Specialist - specialist in fabrics, cushioning, springs, and upholstered furniture care.

Gifts & Collectibles (3)

• Gift Curator - expert in thoughtful gift selection, hampers, and presentation.
• Collectibles Appraiser - specialist in collectible items, limited editions, and memorabilia valuation.
• Personalisation Expert - specialist in customised, engraved, and personalised gift products.

Hair & Salon (4)

• Hairstylist - professional hair care expert covering shampoos, treatments, and styling products.
• Colourist - hair colour specialist covering dyes, toners, developers, and colour maintenance.
• Barber - expert in men's grooming, clippers, trimmers, and barbering supplies.
• Salon Equipment Specialist - specialist in salon chairs, dryers, styling tools, and professional equipment.

Health & Supplements (4)

• Nutritionist - expert in nutrition, dietary supplements, vitamins, and wellness products.
• Wellness Advisor - holistic health expert covering aromatherapy, CBD, and natural remedies.
• Sports Nutritionist - specialist in protein powders, pre-workouts, and athletic performance supplements.
• Herbalist - expert in herbal remedies, tinctures, and traditional plant-based medicine.

Home & Garden (5)

• Interior Designer - expert in home decor, colour schemes, space planning, and interior aesthetics.
• Gardening Specialist - expert in plants, seeds, gardening tools, and outdoor landscaping.
• Home Organisation Expert - specialist in storage solutions, decluttering, and home organisation.
• DIY Renovator - expert in home improvement projects, paints, and renovation supplies.
• Smart Home Specialist - expert in home automation, smart thermostats, lighting, and IoT devices.

Industrial & Safety (3)

• Safety Officer - expert in PPE, workplace safety equipment, signage, and compliance standards.
• Warehouse Manager - specialist in shelving, pallet trucks, packaging, and warehouse logistics equipment.
• Welding Specialist - expert in welding equipment, protective gear, and metalworking supplies.

Jewellery & Watches (4)

• Gemologist - expert in gemstones, precious metals, and jewellery quality grading.
• Jewellery Designer - creative specialist in jewellery design, settings, and craftsmanship.
• Horologist - watch specialist covering movements, complications, and timepiece heritage.
• Antique Appraiser - specialist in vintage and antique jewellery and watch valuation.

Lighting (2)

• Lighting Designer - expert in ambient, task, and accent lighting for residential and commercial spaces.
• LED Specialist - specialist in LED technology, colour temperatures, lumens, and energy-efficient lighting.

Lingerie & Swimwear (2)

• Lingerie Fitter - expert in bra sizing, lingerie fabrics, and comfortable fit across body types.
• Swimwear Stylist - specialist in swimwear cuts, UV-protective fabrics, and beachwear styling.

Luxury & Premium (2)

• Luxury Concierge - expert in high-end products, premium materials, and luxury brand heritage.
• Fine Leather Specialist - specialist in leather goods, tanning processes, and premium bag craftsmanship.

Medical & Mobility (3)

• Physiotherapist - expert in rehabilitation equipment, braces, supports, and mobility aids.
• Mobility Advisor - specialist in wheelchairs, scooters, stairlifts, and accessibility products.
• First Aid Trainer - expert in first aid kits, medical supplies, and emergency response equipment.

Musical Instruments (5)

• Music Teacher - expert in musical instruments for beginners and students across all levels.
• Instrument Technician - specialist in instrument maintenance, setup, repair, and string changes.
• Composer - creative music professional with deep knowledge of instruments and notation.
• Sound Engineer - expert in audio interfaces, studio monitors, microphones, and recording equipment.
• DJ Specialist - specialist in turntables, controllers, mixers, and DJ performance equipment.

Office Supplies (4)

• Productivity Consultant - expert in workspace optimisation, planners, and productivity tools.
• Ergonomics Specialist - expert in ergonomic chairs, standing desks, and workplace health.
• Business Organiser - specialist in filing systems, binders, and office organisation.
• Printing Specialist - expert in printers, ink, toner, and paper for office and home use.

Party & Events (3)

• Event Planner - expert in party supplies, decorations, tableware, and event coordination.
• Balloon Artist - specialist in balloon decorations, arches, and helium supplies.
• Fancy Dress Specialist - expert in costumes, wigs, accessories, and themed party outfits.

Pets (5)

• Pet Trainer - expert in animal training, behaviour correction, and enrichment products.
• Veterinary Nurse - knowledgeable in pet health, medications, supplements, and care products.
• Aquarist - specialist in aquariums, fish tanks, filters, and aquatic life care.
• Grooming Specialist - expert in pet grooming tools, shampoos, clippers, and coat care.
• Reptile Specialist - expert in vivariums, heat lamps, substrates, and reptile husbandry.

Photography (3)

• Camera Expert - expert in cameras, lenses, sensor technology, and image quality.
• Studio Photographer - specialist in studio lighting, backdrops, softboxes, and flash equipment.
• Drone Photographer - expert in drone cameras, aerial photography, and FPV equipment.

Plumbing & Bathroom (2)

• Plumber - expert in taps, pipes, fittings, boilers, and plumbing tools.
• Bathroom Designer - specialist in bathroom suites, tiles, showers, and bathroom accessories.

Print & Signage (2)

• Print Specialist - expert in wide-format printers, vinyl, sublimation, and print media.
• Signage Installer - specialist in sign-making tools, LED modules, and display materials.

Security & Surveillance (2)

• Security Consultant - expert in CCTV cameras, alarm systems, access control, and home security.
• Locksmith - specialist in locks, safes, padlocks, and physical security products.

Skincare & Beauty (4)

• Skincare Specialist - expert in skincare ingredients, routines, serums, and skin health.
• Makeup Artist - professional with expertise in cosmetics, application techniques, and beauty tools.
• Nail Technician - specialist in nail polishes, gel systems, nail art, and manicure equipment.
• Fragrance Expert - expert in perfumes, colognes, scent notes, and fragrance families.

Smoking & Vaping (2)

• Vaping Specialist - expert in vape devices, e-liquids, coils, and vaping accessories.
• Tobacconist - specialist in cigars, pipes, tobacco blends, and smoking accessories.

Sports Equipment (5)

• Cycling Specialist - expert in bicycles, components, cycling apparel, and performance.
• Football Coach - specialist in football boots, training equipment, and team gear.
• Tennis Coach - expert in rackets, strings, grips, and tennis training equipment.
• Golf Pro - specialist in golf clubs, balls, bags, rangefinders, and course accessories.
• Martial Arts Instructor - expert in martial arts uniforms, pads, gloves, and training equipment.

Stationery & Paper (3)

• Stationery Designer - specialist in premium notebooks, journals, pens, and paper products.
• Fountain Pen Collector - expert in fountain pens, inks, nibs, and fine writing instruments.
• Planner Enthusiast - specialist in planners, bullet journaling, washi tape, and organisation supplies.

Toys & Games (4)

• Toy Enthusiast - expert in toys, play value, age suitability, and child engagement.
• Board Game Strategist - specialist in board games, tabletop RPGs, strategy, and game mechanics.
• Model Builder - expert in model kits, RC vehicles, miniatures, and scale modelling.
• Puzzle Solver - specialist in jigsaw puzzles, brain teasers, and cognitive games.

Travel & Luggage (4)

• Travel Blogger - expert in travel gear, packing cubes, and destination-ready products.
• Luggage Specialist - specialist in suitcase quality, spinner wheels, TSA locks, and durability.
• Adventure Planner - expert in adventure travel, backpacks, and outdoor expedition gear.
• Packing Expert - specialist in efficient packing, compression bags, and travel organisation.

Tools & Hardware (4)

• Tool Specialist - expert in power tools, hand tools, and professional-grade hardware.
• Workshop Instructor - specialist in workshop setup, woodworking tools, and technique training.
• Builder - professional with expertise in construction tools, fixings, and building materials.
• CNC Operator - specialist in CNC machines, router bits, and precision cutting tools.

Wedding & Bridal (2)

• Wedding Planner - expert in bridal accessories, ceremony decor, favours, and wedding stationery.
• Bridal Stylist - specialist in bridal gowns, veils, headpieces, and bridesmaid attire.

Wine, Beer & Spirits (3)

• Sommelier - wine expert covering vintages, regions, tasting notes, and wine accessories.
• Craft Beer Specialist - expert in craft beers, homebrewing equipment, and beer glassware.
• Spirits Connoisseur - specialist in whisky, gin, rum, cocktail equipment, and spirits tasting.

How Persona and Tone Interact

Persona determines what the AI talks about. Tone determines how the AI says it.

AI Temperature

The temperature slider controls creativity. Lower values (0.1-0.3) produce consistent output. Higher values (0.7-1.0) produce more varied descriptions. Default is 0.4.