All Features
From bulk CSV import and AI-powered descriptions to barcode enrichment, variant detection, and category metafields. Everything you need to import products to Shopify faster and smarter.
IMPORT
Upload hundreds of products at once and import them straight into your Shopify store. No copy-pasting, no manual entry.
Import products from CSV, Excel (.xlsx, .xls), and TSV files. Your spreadsheet becomes a Shopify store in minutes.
Upload a supplier invoice in PDF format and Importier will extract the product data automatically using AI.
Add products one by one using a simple form when you only have a handful of items to add.
Importier automatically detects which columns in your file match Shopify fields like Title, Price, SKU, and Description.
Manually map any column from your file to any Shopify product field. Full control over how your data is imported.
A clear step-by-step import process walks you through everything from upload to confirmation. Nothing is missed.
Watch your products import in real time with a progress bar. See exactly how many products have been created.
Download a detailed report after every import showing which products succeeded, which failed, and why. Available as Excel or CSV.
Every import error includes a plain-English explanation of what went wrong and how to fix it, right in the Import Report.
AI
Generate unique, high-quality product descriptions using AI. No more writing descriptions from scratch.
Choose from 18+ AI models across 4 tiers, including GPT-5, Claude, Gemini, Grok, DeepSeek, Llama, Nova, and Mistral.
All AI models are included in your plan. Use them as much as you want with no extra charges or API keys to manage.
Choose a writing style that matches your brand: Standard, Technical Gadget, Emotional Storytelling, Benefits-First, Sensory-Rich, Ingredient Spotlight, or Custom.
A clean, structured product description with features, specifications, and FAQ sections. Works for any industry.
Purpose-built for electronics and tech products. Leads with key features and technical specifications.
Paints a picture of how the product fits into the customer's life. Ideal for lifestyle, beauty, and wellness brands.
Leads with the reasons customers will love the product. Fast to scan, easy to read. Great for impulse buys.
Uses vivid sensory language to describe textures, scents, and materials. Perfect for food, candles, and handmade goods.
Highlights key ingredients or materials and explains their benefits. Built for skincare, supplements, and food products.
Define up to 10 custom section headings and Importier will generate content for each one. Total creative control.
Choose the order your description sections appear in. Over 30 layout combinations available depending on your chosen style.
Choose between H2/H3 headings or H3-only headings to match your Shopify theme's styling.
Every description is generated in clean HTML with proper headings, lists, and formatting. Ready for your storefront.
Preview your generated descriptions in a visual editor before importing. See exactly how they will look in your store.
Review every generated description, make edits, and approve them individually before importing. Nothing goes live without your say.
Approve all generated descriptions at once with a single click. Save time when everything looks good.
SCALE & ENTERPRISE
Generate unique AI descriptions for each product variant, not just the parent product. Customers see relevant details for the exact variant they are viewing.
Variant descriptions use barcode data, manufacturer info, and option values (like colour and size) to create accurate, specific content.
Both the parent product description and all variant descriptions are generated together in a single step.
Variant descriptions are stored as a custom metafield on each Shopify variant, ready to display in your theme.
Clear instructions are shown after import explaining how to display variant descriptions in your Shopify theme.
PERSONAS
Choose an industry expert persona to shape the tone and vocabulary of your descriptions. From agricultural specialists to luxury brand copywriters.
Personas are organised across 40+ industries including Fashion, Electronics, Food, Health, Automotive, Pets, Sports, and more.
Each persona writes using terminology and phrasing that customers in that industry expect to see.
BRANDING
Set your brand's voice: Professional, Casual & Friendly, Persuasive, Luxurious, or Technical.
Write your own brand voice instructions and Importier will follow them when generating every description.
Control how creative the AI output is. Lower for consistent, factual descriptions. Higher for more expressive writing.
SEO
Generate optimised SEO titles for every product automatically.
Generate meta descriptions that help your products rank in search engines.
Optionally include your store name in SEO titles and meta descriptions for brand recognition.
Scan your existing Shopify products and regenerate their titles using AI for better SEO and consistency.
FAQ
Generate relevant frequently asked questions and answers for each product. Helps customers find information quickly.
FAQs are included as a section in your product descriptions and formatted with proper HTML headings.
Scan your existing Shopify products and generate FAQs for products that are missing them.
LOOKUP
Importier searches for missing barcodes using AI and product data. Found barcodes are suggested for your approval.
Review each barcode suggestion and approve or retry. You stay in control of what gets imported.
When a barcode is found, Importier can pull in manufacturer data like weight, dimensions, and origin country.
ENRICHMENT
Importier fills in missing product data using AI, including weight, product type, category, HS code, and country of origin.
Set your preferred weight unit and Importier will convert all weights automatically. Supports grams, kilograms, pounds, and ounces.
Provide additional context or hints to help the AI fill in data more accurately for your specific products.
Every enrichment change is saved as a snapshot. Revert any field back to its original value if needed.
METAFIELDS
Automatically set standardised product attributes like Colour, Material, Size, and Age Group for each product based on its category.
Install packs for your industry to unlock the relevant category attributes. Each pack contains the taxonomy values Shopify expects.
Across all 22 Industry Packs, there are 3,758 attribute types available covering virtually every product category.
Category metafields are matched using a two-phase approach: fast text matching first, then AI matching for anything that needs a closer look.
105 attribute types for pet food, grooming, toys, beds, collars, and accessories.
125 attribute types for clothing, shoes, jewellery, watches, bags, and fashion accessories.
762 attribute types for computers, phones, TVs, audio, smart devices, and accessories.
662 attribute types for skincare, makeup, hair care, supplements, and wellness products.
1,084 attribute types for home decor, kitchenware, bedding, garden tools, and cleaning products.
283 attribute types for sports equipment, fitness gear, outdoor recreation, and camping.
Packs also available for Arts & Entertainment, Baby & Toddler, Business & Industrial, Cameras & Optics, Food & Beverages, Furniture, Hardware, Luggage & Bags, Media, Office Supplies, Software, Toys & Games, Vehicles & Parts, and more.
VARIANTS
Importier automatically detects which products should be grouped as variants based on their names and attributes.
Over 150 detection patterns across 30+ industries identify size, colour, material, flavour, and other variant attributes.
Each variant group includes a confidence score so you can see how sure the AI is about the grouping.
Split apart any variant group or manually merge products into a new group. Full control over your product structure.
Rename option names (like "Size" or "Colour") and their values directly in the import flow.
Special characters like multiplication signs (×) are automatically normalised so variant matching works correctly.
ENTERPRISE
Paste an Amazon product URL and Importier will extract the product data, images, and details for you.
Paste an eBay listing URL to pull in product information and images directly.
Paste an AliExpress product URL to import supplier product data into your Shopify store.
Import product data from Walmart listings by pasting the product URL.
Pull in product data from Etsy listings including descriptions, images, and pricing.
EXPORT
Export your Shopify products in a format that is directly compatible with Matrixify for marketplace listing or migration. Available on Growth plans and above.
Export your product data as a CSV file for backup, analysis, or use in other tools.
MEDIA
Importier checks all product image URLs before import to catch broken links and invalid files.
Run a scan on the Options step to validate all image URLs before importing. Fix issues before they become errors.
Import images hosted on Google Drive. Just make sure the folder is set to "Anyone with the link can view."
AI generates descriptive alt text for your product images, improving accessibility and SEO.
See thumbnail previews of all product images in the Review step before importing.
PRICING
Set how Importier handles pricing during import: keep original prices, apply markups, or set custom pricing rules.
Automatically convert prices from one currency to another during import using live exchange rates.
Set tax rates and choose between tax-inclusive or tax-exclusive pricing for your imported products.
Set compare-at prices for your products to show sale pricing in your Shopify store.
EDITING
Review all your products in a Shopify-style spreadsheet editor before importing. Every field is editable.
Click any cell in the Review table to edit it directly. Change titles, prices, descriptions, tags, and more.
Open any description in a full rich text editor with formatting tools. Edit HTML visually.
Category metafield columns have dropdown selectors with the valid taxonomy values for each attribute.
Choose which columns to show or hide in the Review table. Focus on the data that matters to you.
OPTIONS
Choose whether imported products are set to Active or Draft in your Shopify store. Set per product or for all.
Enable or disable inventory tracking for imported products. Set starting quantities.
Choose which Shopify sales channels your imported products are published to.
Assign imported products to existing Shopify collections during import.
Set the inventory location for imported products if you have multiple Shopify locations.
Importier checks for existing products with the same title or SKU before importing to prevent duplicates.
QUEUE
Queue up large imports to run in the background. Keep working while Importier processes your products.
Pause a running import, resume it later, or cancel it entirely. Full control over background jobs.
STORE TOOLS
Scan your existing Shopify products to find ones missing descriptions. Generate them in bulk.
Browse your current Shopify catalogue and regenerate descriptions, titles, or FAQs for any product.
SETTINGS
Save your current settings as a named preset and switch between configurations instantly. Perfect for multi-brand stores.
Each preset saves your AI model, persona, tone, brand voice, description style, section order, and all formatting options.
Toggle individual content elements like specifications, what's in the box, safety warnings, and "how to use" sections.
Toggle SEO title generation, meta description generation, and regulation warnings.
Choose whether AI descriptions use product data, barcode data, web search results, or a combination.
Export your settings as a JSON file to transfer between stores, or import settings from another store.
PLANS
Get started with 10 products per month at no cost. Access Starter and Growth AI models.
Import up to 50 products per month with Starter AI models. $7/month on annual billing.
Import up to 200 products per month with Growth AI models, Matrixify Export, and Priority Support. $24/month on annual billing.
Import up to 1,000 products per month with Scale AI models and Variant Descriptions. $74/month on annual billing.
Import 5,000+ products per month with Enterprise AI models, API Access, and Marketplace Import. $399/month on annual billing.
Save up to 25% by switching to annual billing on any paid plan.
All AI models included in your plan. No surprise charges, no API keys, no usage-based billing.
SUPPORT
Get instant answers from an AI support agent trained on the full Importier knowledge base.
42 help articles covering every feature, common issues, and step-by-step guides.
Reply to any support email to continue the conversation. Your reply is added to your ticket automatically.
Attach screenshots when submitting a support ticket to help us understand your issue faster.
Rate your support experience with a simple Yes/No vote after your ticket is resolved.
Importier notifies you when an import fails or when you are approaching your plan limit, before you even need to ask.
Submit feature ideas, vote on other suggestions, and track the roadmap at importier.app/features.
ANALYTICS
View a complete history of every import you have run, including dates, product counts, and success rates.
See how many products you have imported this month and how close you are to your plan limit.
Apply discount codes like LAUNCH10 (10% off) at checkout for savings on your subscription.
DEVELOPER
Importier works across multiple Shopify stores. Manage client imports from a single account.
Tell Importier whether you are a store owner or agency so it can tailor your experience.
Access the Importier API to build custom integrations and automate product imports programmatically.
Earn 20% recurring commission by referring Shopify stores to Importier.
Start with 10 free products. No credit card required.