How to Add Delivery and Returns to Every Shopify Product Page

Most Shopify merchants have a shipping policy page somewhere in their store footer. But a link is not the same as the information itself. When a shopper is on a product page deciding whether to buy, they want delivery and returns terms right there, not two clicks away on a separate page that takes them out of the purchase flow.

Adding that information manually to each product description is the obvious fix, and it works for a store with ten products. For a store with 500, it means 33 hours of editing, and another round of edits every time your delivery terms change. Importier's Delivery and Returns feature solves this differently: you write your policies once, and they are appended automatically to every AI-generated product description.

Why Delivery and Returns Information Belongs on the Product Page

Research consistently shows that shoppers check delivery and returns terms before completing a purchase. The question is not whether they want to know, it is whether they can find out without leaving the page.

A footer link solves the disclosure problem (the policy exists somewhere on your site) but not the conversion problem (customers have to work to find it). Themes that display a collapsible "Delivery and Returns" accordion inline on the product page perform better because the information is present without clutter.

For stores with large catalogues, there is a further complication. Delivery times and conditions often vary by product type, supplier, or region. A blanket store-level policy may not match what a specific product's supplier actually ships. Per-product delivery notes are more accurate and more trustworthy.

Shopify's Native Approach and Where It Stops

Shopify gives you a policies editor under Settings > Policies. If you add a shipping policy there, most themes will display a small link on product pages pointing to it. That link is the extent of native product-level delivery information.

To display actual delivery and returns text inline on the product page without redirecting the customer, you have three options with native Shopify:

1. Edit each product's description manually to include delivery and returns information
2. Customise your theme's Liquid files to pull from a metafield
3. Install a third-party tab or accordion app to display store-level policy text in an expandable section

Option 1 is only practical for very small catalogues. Option 2 requires a developer. Option 3 adds another app subscription and displays a single store-level policy for all products, which cannot account for product-specific delivery times.

None of these options scale when your catalogue changes frequently or when you manage products across multiple suppliers.

The Manual Approach at Scale

If you decide to add delivery and returns information directly to each product description, the process looks like this:

1. Open a product in Shopify admin
2. Scroll to the description field
3. Add a delivery section with the relevant information
4. Add a returns section
5. Save the product
6. Move to the next product

At an optimistic pace of four minutes per product, a 500-product catalogue takes 33 hours. That assumes you are not formatting the text, not checking for consistency between products, and not making mistakes that need correcting.

When your delivery terms change, you do the same process again from the start. A new courier, a longer handling time, an updated returns window: all of it triggers another round of manual product edits.

The manual approach also introduces inconsistency. Descriptions written at different times by different team members will phrase policies differently, and some products will inevitably get missed.

Importier's Delivery and Returns Feature

Importier's Delivery and Returns feature sits inside the AI description generator settings. You write your delivery policy and returns policy once, using a rich text editor. From that point, every product description that Importier generates automatically includes your delivery and returns section appended at the end.

The feature supports two display formats.

Subheading format: Delivery and returns content appears as a section heading within the product description, formatted like any other content block. This works in all Shopify themes and requires no additional setup.

Accordion format: Delivery and returns content appears as a collapsible section that customers can expand. This keeps the product page visually compact while still making the information immediately available. The accordion format works with Shopify themes that support expandable content sections.

Both formats are configured once and apply to every description Importier generates. The delivery and returns section is available on all Importier plans, including the free Explore plan.

Setting Up Delivery and Returns in Importier

The setup process takes around five minutes:

1. Open Importier from your Shopify admin
2. Navigate to the AI Descriptions settings
3. Enable the Delivery and Returns section
4. Write your delivery policy in the rich text editor (shipping times, courier used, tracking details)
5. Write your returns policy (return window, conditions, process for initiating a return)
6. Select your preferred display format: subheading or accordion
7. Save the settings

From this point, every time you run an AI-generated product description, whether during a product import or via the Store Scanner for existing products, the delivery and returns section will be included automatically.

Importier generates descriptions using 18+ AI models across four plan tiers. The delivery and returns section is appended after the main description, formatted consistently regardless of which AI model generated the core content. There are no per-token charges: the full generation workflow including delivery and returns is included in your Importier subscription.

Updating Your Policies

When your delivery terms change, the update process is straightforward:

1. Return to Importier's AI Descriptions settings
2. Edit your delivery or returns policy text
3. Save the updated settings
4. Use the Store Scanner to regenerate descriptions for affected products

You choose the scope of the regeneration. If only one product line is affected by a delivery change, filter the Store Scanner to that collection and regenerate descriptions for those products specifically. If the change affects your entire catalogue, run it across all products.

Append mode lets you add the delivery section to products that already have descriptions without touching the core description content. Replace mode regenerates the full description including the delivery and returns section.

Either way, you are making one change in one place, not editing hundreds of individual products.

Combining Delivery and Returns with Other On-Page Content

The Delivery and Returns feature works alongside the rest of Importier's on-page content tools.

A complete product page content stack using Importier looks like this:

• Product description: AI-generated using your chosen style and persona from 7 description styles and 156 expert personas across 43 industry categories
• Delivery and returns section: Automatically appended to each description
• FAQ section: Added via the FAQ Generator to address common pre-purchase questions

If you are starting from an existing catalogue that has no delivery or returns information in its descriptions, the Store Scanner is the right tool. It scans your catalogue for descriptions that are missing this content and lets you add it across hundreds of products in a single run.

This three-part content stack means a product page can answer the three questions buyers typically ask before purchasing: what is this product, does it meet my needs, and how does delivery and returns work? All three answers are present on the page without sending the customer elsewhere.

Who This Feature Is For

The Delivery and Returns feature is most valuable for specific types of stores.

Merchants with international customers: Delivery times and costs vary by destination, and being clear about this at the product level reduces enquiries and disputes.

Wholesale and B2B merchants: B2B buyers typically need to know handling times and returns terms before placing orders, and they expect this information on the product page, not in a footer link.

Merchants with multiple suppliers: Different suppliers have different lead times. Per-product delivery notes are more accurate than a blanket store-level policy.

Stores with high enquiry volumes about shipping: If "when will my order arrive" is a frequent customer service question, having the answer on every product page reduces the load.

For any store where delivery and returns information affects purchase decisions, having that information on the product page is more effective than requiring customers to navigate elsewhere to find it.

Try Importier free at importier.app

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• How to Bulk Update Shopify Product Descriptions (Without Touching Each Product)
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